#AuditorProud Resources

Overview:

We’re excited to announce that the 5th Annual #AuditorProud Day will take place on Thursday, September 26, 2019. It’s a day of celebration of the public company auditing profession, when we use our social media channels, as firms and individuals, to share why we are passionate about our industry and careers. The day is intended to bring us together and inspire the next generation to pursue a career in audit (#FutureAuditor). Together, our efforts have an annual global reach of millions across Twitter, Instagram, Facebook, and LinkedIn on that date.

2019 Theme: 5 Years Later

Playing very loosely off the 10-year challenge buzzing around on social media, firms will be asked to participate by sharing pictures, infographics and videos showing their career advancement since our very first #AuditorProud Day in 2014. The theme will allow auditors with many years of experience to reflect on their recent past while encouraging newer auditors to look 5 years forward into the future with content oriented around the benefits of longevity in the profession.

Timeline

The timing of our 2019 #AuditorProud day will take place from 12:00 am – 11:59 pm on Thursday, September 26, 2019 across all time zones.

Tips for Participation

Ready to celebrate 5 Years of #AuditorProud? Here’s how you can get involved with our 5 Years Later:

  • Follow @discoveraudit on social media
  • Use #AuditorProud in your posts to help spread the word
  • Share a photo of you from 5 years ago and one of you today
  • Post a video of auditors sharing when they started being #AuditorProud (aka the year they started working as an auditor)
  • Share a post that describes your career in audit in 5 words
  • Record a video describing 5 things you’ve learned in the past 5 years
  • Share a blog describing what technology you think will dominate the audit space in 5 years
  • Take a photo of the 5 things you couldn’t live without as an auditor
  • Share a Linkedin post about what you would you tell yourself 5 years ago
  • Take a video and guess where you will be 5 years from now (addressing too how the profession will still be around and developing!)

As always, messages should be weaved in to clarify what an auditor actually does.

How It Will Work

On September 26, participants will take to social media (Facebook, Twitter, Instagram, LinkedIn, and Snapchat) using the hashtag #AuditorProud, to share messages about the value of a career in the profession and why they chose to be an auditor. Individual auditors and audit firms can also share CAQ or firm-produced fact sheets, infographics, videos, memes, and other resources with their social networks that highlight the value of auditors to our economy and the exciting opportunities a career in the profession can offer. Starting in the third quarter we’ll build up to #AuditorProud day and encourage firm participation through events and social media posting using #AuditorProud and tagging @DiscoverAudit.

Spreading The Word

For #AuditorProud Day to be a success, we need your help to leverage and share these resources within your networks in advance. We also ask for your help ensuring your leadership teams and communications teams in your various offices are all prepared to help fellow colleagues join in on the fun.

There are many ways to get your colleagues involved in #AuditorProud Day! Here are some suggestions:

  • Send a calendar invite containing sample social and save the date graphics
  • Post on Intranet and send an email reminder when the date gets closer
  • Update firm social channel banners with #AuditorProud designs
  • Create and hang flyers in office common areas
  • Conduct an internal contest for the “most creative” social post that day
  • Put a custom geofilter on Snapchat
  • Set up a photo booth area with backdrop and/or props
  • Leave #AuditorProud swag on people’s desks
  • Delegate a team of “#AuditorProud Social Media Ambassadors” to help people post

Save the Date Graphics

Twitter/Facebook/LinkedIn

Instagram

 

Highlights from 2018

Draft Social Language

Below you’ll find some sample language that you can adapt and use as you participate in this year’s #AuditorProud day!

 

Share a photo of you from 5 years ago and one of you today
*PRO-TIP: Use the Layout feature on Instagram to do a split screen picture!
  • While a lot has changed in the last 5 years, I’ve been #AuditorProud the whole time! Here are some pics to prove it:
  • Here’s me 5 years ago. And here’s me today. While I’ve grown a lot these last 5 years, I’ve been #AuditorProud the whole time!
  • Here’s a #TBT in honor of #AuditorProud day: me 5 years ago vs. me today. Talk about a glow up!
Post a video of auditors sharing when they started being #AuditorProud (aka the year they started working as an auditor)
*PRO-TIP: Keep your video under 1 minute!
  • I’ve been #AuditorProud for over 5 years, but here’s a quick story about the start of my career in audit @ FIRM NAME HERE
  • In honor of #AuditorProud day, I’m sharing a quick story of one of the most important days of my life — the day I started working as an auditor!
  • Today is both #AuditorProud day and #TBT which means it’s the perfect time for me to share the story of the year I started working as an auditor.
Share a post that describes your career in audit in 5 words
*PRO-TIP: Use a free tool like Canva to create your own infographic! Choose 5 adjectives, examples could include exciting, rewarding, valuable, transformative, life-changing, important.
  • Here are 5 words that describe my career in audit and why I’m #AuditorProud!
  • Describe my career in audit and why I’m #AuditorProud in 5 words? Easy!
  • My career in audit can be summed up in these 5 words 1. [WORD 1] 2. [WORD 2] 3. [WORD 3] 4. [WORD 4] 5. #AuditorProud!
Record a video describing 5 things you’ve learned in the past 5 years
*PRO-TIP: Keep your lessons learned to 1-2 sentences!
  • I’m #AuditorProud and here’s a video describing 5 things I’ve learned in the past 5 years.
  • In honor of the 5th year of #AuditorProud I wanted to share 5 things I’ve learned in the last 5 years of my career in audit:
  • This #AuditorProud day, I’m excited to share 5 things I’ve already learned about a career in audit!
Take a photo of the 5 things you couldn’t live without as an auditor
*PRO-TIP: Make sure everything in the photo fits within a square frame!
  • In honor of #AuditorProud day here’s a look at the 5 things I couldn’t live without:
  • I’m #AuditorProud to show off this pic with the 5 things I know I couldn’t live without:
  • One thing I’ve learned in my time being #AuditorProud at [@ FIRM NAME], is that auditors can’t live without these 5 items.
Share a Linkedin post about what you would you tell yourself 5 years ago
*PRO-TIP: Use the @ symbol to tag your firm!
  • Today firms across the world are celebrating the 5th annual #AuditorProud day, which seems like a great time to reflect on my career in audit! Someone asked me what would you tell yourself 5 years ago? Here’s what I think I would have said…
  • This #AuditorProud day, I’m reflecting on my career in audit so far, and was wondering, what would I tell myself if it were 5 years earlier? Well here’s what came to mind…
  • What advice would I give a younger me? Well, it’s fitting to share this on #AuditorProud day…
Take a video and guess where you will be 5 years from now (addressing too how the profession will still be around and developing!)
*PRO-TIP: Film yourself somewhere where your firm’s logo is visible in the background!
  • For #AuditorProud day, I’ve seen a lot of my colleagues talking about where they think they’ll be in 5 years. A career in audit can take you lots of places, but if I had to guess, I think I’d….
  • Here are my ideas on where I’ll be 5 years from now! Of course, it goes without saying that I’ll still be #AuditorProud
  • As auditors around the world celebrate #AuditorProud day, I’m taking a moment to celebrate where I think I’m going!

Contact Information at CAQ

Crystal Cooke
Senior Project Manager
202-609-8056
ccooke@thecaq.org 

Melissa Wieman
Director of Marketing
202-591-2611
mwieman@thecaq.org